Technology has changed again. We have entered the cellular era. The mobile phone is the new computer.
It is now the universal display station. At Qittle, we make you a mobile expert.
Research reveals the following interesting facts:
- Mobile marketing is a highly responsive sort of marketing campaign, especially from a user point of view. Additionally, users are getting higher campaign response rates
- 58% of mobile marketers, indicated that up to 10% of customers receiving mobile marketing campaigns requested more information because of the mobile marketing message, compared to 32% in 2006.
- 73% of mobile marketers indicated that up to 10% of customers in receipt of campaign text messages, participated in said service/product due to the mobile marketing campaign efforts as compared to only 28% in 2006.
All Marketers queried, indicate that their most recent mobile marketing campaign was successful in increasing customer brand familiarity. Mobile phone users will certainly benefit from incentives because of the growth in mobile marketing.