Everyday 280 million people walk by a Redbox kiosk at some point during their day. Within every second, Redbox records up to 40 rentals. To date, over 1.5 billion people have rented a movie from Redbox. A staggering Sixty-eight percent of the U.S. population lives within 5 miles of a Redbox kiosk (Redbox.com). In the past ten years Redbox has gone from ten kiosks in the Washington Metropolitan Area to over 28,000 nationwide, from locations as diverse as the Empire State building to the McDonald’s down the street. This enormous success can be attributed to the company’s ability to embrace and accommodate the increasing pace of the American people. Redbox has also innovatively reimagined the video rental store and looked beyond conventional advertising to reach their customers on the go. Continue reading
Jeff Hasen, CMO of Hipcricket co-creator of the certification program for the Mobile Marketing Association and certified MMA trainer, wrote a piece in late December of last year published in the Adotas online newsletter detailing the benchmark year mobile marketing experienced in 2011 and his projections for the future of mobile marketing in the upcoming year. His insights focused on the return on investment for companies, user experience, social media and the influx of SMS text vendors in the market. 
In recent weeks it seems that everywhere one looks the Republican primary candidates are right there making a speech or shaking hands. The news is regularly punctuated with breaking news about their campaigns, sound bytes from their speeches and their comings and goings. As Gingrich, Paul, Romney and Santorum crisscross the nation on the traditional campaign trail, a new kind of political campaign is gaining traction in the world of elections. This new campaign is the mobile text campaign, in which constituents opt-in to receive SMS messages from their preferred candidate, or those about whom they are interested in learning more. 
As I write, a perfectly steamed latte sits beside me, perfuming the air with the rich tones of delicious coffee. The inviting ambiance of Starbucks embraces me with its free Wi-Fi, comfortable couches, and hip, unique, but relaxing music filling the background. As I look around the coffee shop, I am reminded of all of the reasons that Starbucks is more than a coffee company, but a cultural icon. 
I found myself today standing in a local home improvement shop scanning a QR Code on a piece of hardwood flooring. I came to be in this particular store doing reconnaissance due to a hard fought, and unexpectedly successful stance in a longstanding marital dispute. The source of this dispute was, “Our Next Home Improvement Project.”
“I have decided to stick with love. Hate is too great a burden to bear.” Martin Luther King, Jr.
Today at Qittle we have polished our spoons, and we are working up an appetite in preparation for Aspen, Colorado’s annual Soupskol competition. Not only will members of the Qittle staff be out and about tasting the delicious soups prepared by Aspen’s master and amateur chefs, we will also be tallying the votes through mobile texting. 
Mobile technology is becoming increasingly a part of every aspect of our society. So much so that even professional sports teams and organizations are looking at ways to use mobile devices to reach their fan bases. 
“If you want a love message to be heard, it has got to be sent out. To keep a lamp burning, we have to keep putting oil in it.” ~ Mother Teresa.
As 2011 comes to a close, here at Qittle we are taking a moment to reflect back on the historic events of the year and the role of mobile phones in those events. It is clear this year, more than any year previous, that mobile phones have played a critical role in the planning and execution of world events, the communication of news and in the aftermath of catastrophic world events reconnecting friends and family, communicating safety and asking for and giving assistance. 
In 2011, as the economy continued to struggle and Americans searched for ways to be more productive, mobile phones supported 2.4 million workers in America. When not using their cellular phones to work, Americans used their phones to shop, $6.7 billion dollars worth of commerce crossed mobile lines this year. Americans updated their Facebook on their mobile device 166% more than last year, they tweeted 103 million tweets per day and they texted. This year alone 8 trillion text messages were sent, a 1.1 trillion increase over last year. As the technology in cell phones has advanced this year, cell phones and text messaging have become an instrumental aspect of everyday life including how Americans get their news and pass it along (MobileMarketer.com). 
In 2011 mobile phones played a bigger role than ever in changing the course of history. More than any other technology since the invention of the Internet, mobile phones have empowered people throughout the world to share news, events, thoughts and organize gatherings. With the last days of 2011 dwindling, I would like to spotlight a few events in which I have seen mobile phones influencing the future of humanity throughout the world. 
How much do you love your cell phone?
The marketing world is almost in the home stretch of their busiest season of the year as we head into the last 12 days before Christmas. For those consumers who have procrastinated, (which is most of us in some form or another) the countdown is ON! 
“Everyone else is doing it.”
Here at Qittle we are pulling out our crystal ball, and looking into the future to predict what 2012 will bring to mobile marketing. -
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