MOBILE MARKETING FOR GYMS, SPAS, AND STUDIOS
These days, it is harder to get information to people due to the vast amounts of spam filters guarding email accounts. Even email that people want doesn’t seem to make it to most accounts. In fact, about 2% of marketing email is being opened. Add to this our propensity to always be on the move throughout our day, and it is easy to see the need to get information to customers cell phones.
Anyone that has shown up for a regular scheduled spin class or yoga session knows the feeling of discontent when they find out it has been canceled after they arrrive. “If only I had been notified BEFORE driving all the way here…” Mobile is the answer.
Permission-Based Text Messaging is rapidly becoming the communication device of choice for businesses and people alike. In addition to sending out vital information as mentioned above, texting is becoming the marketing tool of choice as well. Gyms can simply and easily fill up dead times throughout your weekly schedule. For example, do you have a class that isn’t quite as full as you like? Send out a text to you members offering a “VIP Special” for that time slot. Maybe run another special to members for “Bring a Friend Week”. Your options are unlimited.
SMS texting is also a two-way communication device. Fitness instructors sometimes need to know how many people will be showing up to class. Students can RSVP to a class confirmation text message.
Finally, texting offers the most bang for your buck . For just pennies per text, gyms can easily incorporate a texting service into their membership prices, and their clients will gladly pay for and appreciate the communicability!
For more information about Club Mobile, give Matt Fraser at Qittle a call at 828.545.9744 or email at firstname.lastname@example.org.