Sanctum Movie Sneak Peak via Text Messaging

Sanctum Movie Sneak Peak via Text Messaging

Movie pioneer James Cameron takes the lead again! This time with marketing his new movie Sanctum. I’ve been personally waiting for this day before Qittle existed!

You’re sitting at the movie theatre watching pre movie entertainment which usually consists of ads or promotions for upcoming movies. So why not have a text messaging campaign to engage this audience?

The answer I’ve been told, “The Theatre Chains have been reluctant because they don’t want to create an environment of cell phone use at the theatre.”

Great answer but you know what, everyone is on their phone before the movie starts. And if you do a great pre movie ad asking everyone to shut down most people will and do!

Movie Sneak Peak via Text Messaging

Click then link and up pops a nice Youtube video clip on my mobile that I can watch right then and there. I’m very sure I’ll get a text message leading up to the release date to remind me on my phone, I’ll open it and most likely attend it with in the first 2 weeks of it’s release. Pretty easy formula for success!

This has to be one of the most powerful movie promotions available to studios and producers, my guess it’s on now that Cameron is leading!