Author Archives: deanna

Presidential Lessons in the Mobile Phone Marketing World

Posted on May 14, 2012 by deanna

This year’s presidential elections are starting to heat up. As Romney and Obama fight to gain the attention, loyalty, money and ultimately the votes of the American people, their campaigns offer the marketing world a different perspective on age-old marketing … Continue reading →

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SMS Marketing Platform Encourages Immediate Action in Consumers

Posted on May 11, 2012 by deanna

Here are a few numbers to chew on; by 2015 mobile marketing expenditures are projected to be around $20 billion dollars, In the U.S., more than 96% of consumers own a cell phone, 300 million subscribe to a mobile plan … Continue reading →

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Taco John’s mobile marketing campaign

Posted on May 3, 2012 by deanna

I am a creature of habit. In restaurants I almost always order the same thing – because I know what I like, and I’m not super excited about ordering unusual items or things I am afraid I won’t like, particularly … Continue reading →

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Mobile Marketing Systems: Choose Thy Words Carefully

Posted on May 1, 2012 by deanna

I’m a bit of National Public Radio junkie. This morning as I listened to my morning program while running (Yes, I am that lame. I do not have a workout music mix; I have a workout NPR station. It’s true). … Continue reading →

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In SMS Advertising the Key is to Know Thy Customer

Posted on April 30, 2012 by deanna

A new era of mobile ownership has dawned in my home. It is called, “My Children Steal My Phone to Play Apps Every Chance They Get.” The one that has most recently captured their attention is the new Lego interactive … Continue reading →

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SMS Messaging; A Focused Approach to Marketing

Posted on April 26, 2012 by deanna

Yesterday Apple CEO Tim Cook announced strong second quarter earning reports, knocking their predicted earnings out of the park. Apple had hoped to pull in around $10/share instead they earned $12.30/share. The total $11.6 billion net income for Apple is … Continue reading →

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The Power of the Mobile Industry Part 4 ~ Mobile Pricing

Posted on April 26, 2012 by deanna

To wrap up this four-part look at the mobile industry, we must address the issue of cost in mobile advertising.  Advertising costs can quickly eat up a budget, so it is especially important to understand how much a mobile advertising … Continue reading →

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The Power of the Mobile Industry Part 3 ~ Choosing the Perfect Mobile Marketing Platform

Posted on April 23, 2012 by deanna

In this series so far we have discussed mobile marketing services and coupons, as well as the benefit of the Mobile Marketing Association on the industry as a whole. With a complete understanding of why mobile marketing is effective, privacy … Continue reading →

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The Power of the Mobile Industry Part 2 ~ Mobile Marketing Association

Posted on April 19, 2012 by deanna

In the first part of this series on the power of the mobile industry, we took a look at traditional coupons compared to mobile coupons and the increased redemption of mobile coupons. Due to the almost total permeation of the … Continue reading →

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The Power of the Mobile Industry Part 1 ~ Mobile Marketing Services and Coupons

Posted on April 17, 2012 by deanna

Throughout the country spring has come, with the warmer weather and spring-cleaning, companies are freshening up their advertising campaigns for the upcoming months. As you plan for the spring and summer season don’t print out another set of paper coupons … Continue reading →

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Teen Behaviors Predict Text Messaging Advertising Trends of Tomorrow

Posted on April 13, 2012 by deanna

The mobile marketplace is booming. As the rest of the country tentatively tries to emerge from the Great Recession, the mobile industry is just hitting its stride. Wanted Analytics released a report on April 11th, 2012 showing a 400% increase … Continue reading →

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Mobile Marketing Companies: Taking the World by Storm

Posted on April 10, 2012 by deanna

The Indian Census 2011 released initial results from 300 million households recently to show that India is on course to surpass China as the most populous county in the world by 2030. The Indian population grew by 181 million people … Continue reading →

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Consumer Loyalty; SMS Text Messaging Services

Posted on April 4, 2012 by deanna

A quick glimpse at the average Facebook, or other social networking page can give a pretty clear picture of a person. One can learn relationship status, employment status, as well as that person’s status at that exact moment. Wrapped up … Continue reading →

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America Loves Mobile Phones, But At What Cost?

Posted on April 3, 2012 by deanna

It’s that age-old question; does the end justify the means? I ask this because I am a hardcore Mac lover. Only the really dedicated Mac lovers are willing this week to stand up and say, “Mac, you scoundrel! But I … Continue reading →

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Have It All with Mass Text Messaging

Posted on March 27, 2012 by deanna

This week Louisville and Kentucky, and Ohio and Kansas will finally face off in the last confrontations of the NCAA March Madness Tournaments. Basketball fans throughout the county have spent the month of March following their favorite college basketball teams … Continue reading →

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Bed Bath & Beyond mobile marketing

Posted on March 26, 2012 by deanna

Spring in my house has translated to beginning my family’s most recent home improvement project. As a result, I have found myself in many home stores. Everything from home improvement to home décor, if it has furniture, flooring or plumbing … Continue reading →

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SMS Marketing Service ~ The Go-To Solution for the Modern Marketplace

Posted on March 21, 2012 by deanna

My oldest son has entered the stage in life in which he finds me older than dirt and dumber than a box of rocks.  Despite my great age, he has determined that I have not acquired any knowledge whatsoever during … Continue reading →

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SMS Mobile Marketing Helps Consumers Hold Onto Their Hard-Earned Money

Posted on March 20, 2012 by deanna

It’s about quality these days, not quantity. That’s according to The Brand Finance Global 500 report recently released and reported on in the Mobile Marketing Watch. This rings true in the mobile market more than almost any other niche market … Continue reading →

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Text Message Service, Better than a Box of Chocolates

Posted on March 14, 2012 by deanna

A piece of chocolate a day will keep the sports fan engaged, or so Hershey’s Chocolate hopes with its new SMS mobile campaign. The Mobile Marketer reported today on the benefits of this seemingly unlikely union of chocolate and basketball. … Continue reading →

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SMS Marketing Companies Offer the Cruise Industry a Life Preserver

Posted on March 9, 2012 by deanna

Right around March every year, I start to itch for summer and summer vacation. I find myself pouring over travel magazines and websites either planning the vacation I will be having, or the one I wish I were going to … Continue reading →

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