BOWLING ALLEY BECOMES QITTLE’S NEWEST CLIENT

    Ross Cottom Lanes using SMS marketing to expand bowling business Aspen, CO (August 10^th, 2009)— Ross Cottom Lanes is using Qittle’s SMS solutions to market and advertise as well as for informational purposes to existing customers. Doug Cottom of Ross Cottom Lanes in Harrisburg, IL has cut back on traditional areas of marketing such as print, radio and direct mail in order to focus more on SMS. The business has been in the family for 53 years and Cottom has recently begun spending much more time on text messaging because of how successful it has been for him thus far.

“We are able to reach a very targeted market with a couple of keystrokes for a fraction of the cost. Our return on investment is through the roof with this form of marketing.,” said Cottom.

Ross Cottom Lanes has built a special database of customers that receive last minute text messages about discounted rates on Fridays and Saturdays. He also has found it to be an easy way to communicate with league bowlers about league meetings and changes to the schedule. Cottom says the ability to connect with customers on slow nights or communicate with league bowlers about events and scheduling can reduce confusion and increase business. Customers can text RCLANES to 32075 to receive a discount on their current game or for future offers and specials. By opting in, they will initially save 20% on the first game.

Qittle helps businesses create, customize and manage a mobile marketing initiative. Launched on the dawn of a worldwide mobile reign, Qittle brings the message to the customer through the mobile phone-a device most customers don't leave home without. Qittle is backed by the industry leader in secure mobile information management. Ross Cottom Lanes joins Qittle’s other numerous clients signing up for mobile marketing including MindBody Software, Snowmass Village, YNot Advertising, Grocio, ResortQuest, Joie de Vivre Hotels, High Tower Agency and The Aspen Club & Spa. 

If you would like more information on Qittle, or to schedule an interview with Casey McConnell, please contact Erin Robinson at 248.515.0955 or erin@qittle.com.