"?> Qittle.com http://qittle.com Unlimited text message marketing software provider, send SMS texting messages to Mobile Phones Thu, 09 May 2013 17:40:30 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Mobile Marketing and Small Business http://qittle.com/blog/2013/05/09/mobile-marketing-and-small-business/ http://qittle.com/blog/2013/05/09/mobile-marketing-and-small-business/#comments Thu, 09 May 2013 17:40:30 +0000 deanna http://qittle.com/?p=7916 Continue reading ]]> The Ladies from Trendz in Denver at a workshop.

The Ladies from Trendz in Denver at a workshop.

The month of May has been busy around the Qittle office with Casey McConnell, president and CEO, touring every nook and cranny of Colorado and other nearby states with Constant Contact, offering workshops and seminars to assist small business owners in reaching their target demographics. Working with Constant Contact, a company credited by many as the creator of Engagement Marketing, has been an incredible opportunity for Casey and the Qittle Team.Encountering the incredible individuals within the country who have pursued their passions, carved out their businesses and sought to impress their services upon their community has expanded our understanding of how small business in America is working today. Time and time again the comment section from the feedback sheets given out at the end of the presentations Casey leads tell an interesting story about the relationship between many small businesses and mobile marketing.

This story is primarily a lack of a story, because while 69% of small business owners in America say they plan to implement a mobile marketing strategy in the next year, our own feedback indicates that many small businesses are not or have not.

This revelation has been eye opening for Qittle. It reveals the disconnect between the statistics proving the efficacy of mobile marketing and implementation within the small business community.  Our observations are supported by a study released last May by Web.com Group Inc. which found the small business sector is being left behind as consumers transition to shopping, researching and accessing information via smartphone.  Only 26% of American small businesses have a mobile website. In sharp contrast those businesses that do have a mobile website, 84% of the time see an increase in business.

While it is exciting for those of us within the mobile marketing business to see the exponential growth of mobile use and marketing and its success, it is troubling to see the small business sector slow to embrace it. Not simply because mobile marketing would hands down help their business, but because some marketing analysts predict that within three years mobile will have overtaken traditional computers entirely. Leaving one to wonder, if small business do not embrace mobile marketing soon it will not be a question of if they are left behind in the fast-paced world-wide market, it will be just a question of when.

An interesting question comes to mind; is this reluctance to adopt mobile marketing related to confusion regarding the technology or concerns about the cost? Studies have shown business are looking to increase the amount they spend on marketing, and generally speaking business owners understand that their marketing dollars, when used effectively, grow their business.

Constant Contact has gained national recognition for their engagement of small businesses and their ability to help them market themselves better. Part of their plan to reach companies and help them succeed has been making workshops available for free throughout the country where these business owners can learn about cutting edge marketing and other business practices. Casey and the Qittle Team have worked in their role with Constant Contact to help small business owners understand the power of mobile marketing.

If you are interested in understanding mobile marketing better or learning more about the various ways you can reach your customer, consider registering for a free Constant Contact workshop with Casey from Qittle.

Click here to view upcoming workshops in your area

http://qittle.com/blog/2013/05/09/mobile-marketing-and-small-business/feed/ 0
Fort Collins CO Email & Mobile Marketing Workshop http://qittle.com/blog/2013/05/08/fort-collins-co-email-mobile-marketing-workshop-2/ http://qittle.com/blog/2013/05/08/fort-collins-co-email-mobile-marketing-workshop-2/#comments Wed, 08 May 2013 15:58:19 +0000 Casey http://qittle.com/?p=7913 Rocky Mountain innospherePlease join us May 3oth in Fort Collins CO for a free workshop about using email & mobile to grow your business. The workshop is being hosted by the Rocky Mountain Innosphere.

Click here to learn more and to register

http://qittle.com/blog/2013/05/08/fort-collins-co-email-mobile-marketing-workshop-2/feed/ 0
The Mobile Minute – Business Video http://qittle.com/blog/2013/05/06/the-mobile-minute-business-video/ http://qittle.com/blog/2013/05/06/the-mobile-minute-business-video/#comments Mon, 06 May 2013 13:38:06 +0000 Casey http://qittle.com/?p=7909 Continue reading ]]>

Video is such a powerful way to tell your Business story to people who visit your website or find you on Youtube. Having a nice 1 – 2 minute video allows you to share it on your website, Facebook, Youtube and in your emails and text message communications.

In this week’s Mobile Minute we highlight Anonymous Longboards.

If you’ve been thinking about producing a video for your Business and you need assistance with that please reach out, we’d love to help tell your story!



http://qittle.com/blog/2013/05/06/the-mobile-minute-business-video/feed/ 0
Small Businesses are Driving the American Economy, Mobile Marketing Trends Expected to Follow http://qittle.com/blog/2013/05/03/small-businesses-are-driving-the-american-economy-mobile-marketing-trends-expected-to-follow/ http://qittle.com/blog/2013/05/03/small-businesses-are-driving-the-american-economy-mobile-marketing-trends-expected-to-follow/#comments Fri, 03 May 2013 17:46:26 +0000 deanna http://qittle.com/?p=7905 Continue reading ]]> Real EstateApril’s employment report will be released by the U.S. Government today, and while much concerning the economy remains up in the air, housing, according to NPR’s All Things Considered on Thursday, May 2nd, 2013, seems to be a strong point in the economy. Home prices are up over 9% throughout the nation this spring and this good news has translated to over 300,000 jobs being added within the housing sector in the past year across the nation.

While some of these jobs have been in major construction companies, a large portion of this housing growth has been within the small business sector. Family owned plumbing, electrical and framing companies, small home decorating or landscaping companies with a small number of employees are among the businesses seeing growth after the housing recovery as homeowners once again purchase or invest in their homes.

This boost in the value of homes, the first in many years, has worked to soothe the worries of many consumers and encourage them to spend more money within the economy. For businesses throughout the country this change in sentiment offers a new opportunity obtain new customers and to boost their profits.

To gain these customers, many within the small business sector have turned to mobile marketing. The Mobile Marketing Watch reported this week in a piece titled, “AT&T: Small Businesses Rely Heavily on Mobile Presence” that mobile growth within small business marketing plans has boomed.

In this piece The Mobile Marketer cites an AT&T Small Business Technology Poll in which one thousand small businesses were surveyed, of these sixty-six percent plan to invest in digital marketing. Seventy-one percent of small businesses were either ‘somewhat’ or ‘likely’ to increase their budgets in order to invest more in mobile marketing, specifically smartphone friendly ads. The report found that 1/3rd of mobile friendly websites were considered by business owners as engaging marketing in comparison to more traditional marketing invested in at times past.

Mobile marketing, due to its affordability and flexibility allows small business owners to adapt their marketing strategy according to their needs or to shift it in accordance with audience interest or trends within the market. Further, mobile marketing allows small businesses a great deal of control of when and how to reach their target audience. It also allows these companies to explore other demographics or audiences without a huge financial commitment.

As a small business owner, in whatever sector, it’s time to explore the ways mobile marketing can help your business grow in our recovering economy. Text message campaigns, mobile web design and apps offer a wide range of benefits to your customer and your business.

Click here to subscribe to Casey’s mobile minute and receive inside information from a leading expert in the mobile industry today! Included in these tidbits are often tips from other small business owners from throughout the world with ideas and input about what has helped them reach their clients most effectively. Don’t miss another week! Get up to date today!

Mobile Minute Sign Up

http://qittle.com/blog/2013/05/03/small-businesses-are-driving-the-american-economy-mobile-marketing-trends-expected-to-follow/feed/ 0
Meeker CO Email & Mobile Marketing Workshop – FREE http://qittle.com/blog/2013/05/02/meeker-co-email-mobile-marketing-workshop-free/ http://qittle.com/blog/2013/05/02/meeker-co-email-mobile-marketing-workshop-free/#comments Thu, 02 May 2013 18:26:50 +0000 Casey http://qittle.com/?p=7901 Meeker chamber logo blueJoin us June 26th in Meeker CO for a free workshop being held with the Meeker Chamber of Commerce.

Click here to learn more and to register

http://qittle.com/blog/2013/05/02/meeker-co-email-mobile-marketing-workshop-free/feed/ 0
Mobile Minute – Text to Join http://qittle.com/blog/2013/04/29/mobile-minute-text-to-join/ http://qittle.com/blog/2013/04/29/mobile-minute-text-to-join/#comments Mon, 29 Apr 2013 13:23:30 +0000 Casey http://qittle.com/?p=7887 Continue reading ]]>

Check out this week’s Mobile Minute as we spotlight Harley Davidson’s Mobile Rider club in which they use Text Messaging to build both their mobile & email databases.

Are you ready to launch your own Text to Join campaign? We can set up your text campaign and produce a video to get existing customers & potential customers to join.

To learn more and or to get started please send me an email at Casey@Qittle.com or give me a call at 866.761.7442



http://qittle.com/blog/2013/04/29/mobile-minute-text-to-join/feed/ 0
Delta CO Email & Mobile Marketing Workshop – FREE http://qittle.com/blog/2013/04/27/delta-co-email-mobile-marketing-workshop-free/ http://qittle.com/blog/2013/04/27/delta-co-email-mobile-marketing-workshop-free/#comments Sat, 27 Apr 2013 15:43:29 +0000 Casey http://qittle.com/?p=7881 Delta Area Chamber of CommerceJoin us May 16th in Delta CO for a free 2 hour workshop about marketing for your business using mobile, email & social media.

Click here to learn more and to register

http://qittle.com/blog/2013/04/27/delta-co-email-mobile-marketing-workshop-free/feed/ 0
Montrose CO Email & Mobile Marketing Workshop – FREE http://qittle.com/blog/2013/04/25/montrose-co-email-mobile-marketing-workshop-free/ http://qittle.com/blog/2013/04/25/montrose-co-email-mobile-marketing-workshop-free/#comments Thu, 25 Apr 2013 17:15:44 +0000 Casey http://qittle.com/?p=7878 Montrose Chamber of Commerce logoJoin us May 17th in Montrose Colorado for a free workshop with the Montrose Chamber of Commerce.

Click here to learn more and register for this free workshop

http://qittle.com/blog/2013/04/25/montrose-co-email-mobile-marketing-workshop-free/feed/ 0
The Three R’s Of Identifying Your Most Important Customers http://qittle.com/blog/2013/04/24/the-three-rs-of-identifying-your-most-important-customers/ http://qittle.com/blog/2013/04/24/the-three-rs-of-identifying-your-most-important-customers/#comments Wed, 24 Apr 2013 14:23:20 +0000 deanna http://qittle.com/?p=7873 Continue reading ]]> Mahatma Gandi Quote

At Qittle, every client we engage with is critical to our business strategy because for us the bottom line is not written in red or black, but rather in the strength of our relationships with clients and conversely their relationship with their customers.

Casey McConnell, founder and CEO of Qittle firmly believes in these genuine and mutually beneficial relationships. As he worked to identify the Most Important Customers for our most recent project with Value Innovation, Casey looked back at the clients with the longest and strongest relationship with Qittle.  These clients hold the most information about the services we here at Qittle are providing them. Their loyalty and commitment to Qittle throughout the years is of great value to us, as are their experiences with us: their growth and success, their failures and struggles.

Through our work with Dick Lee and Greg Art of Value Innovations, Qittle has learned that identifying our Most Important Customers empowers us to provide superior customer service to these people all of the time, every time. Our conversations with the 12 businesses on our MIC list are creating much food for thought. As we embark on the second step in this process with Value Innovations, we are encouraging our clients to spend some time identifying their most important customers.

Here are a few tips from our desk to yours to help you find your Most Important Customers and to serve their needs more effectively.

As stated above, the first thing we recommend companies look for in their MIC clients is Relationships. Our clients are more than a short-term investment. We want to build genuine relationships with every business with which we work. In addition to the benefits of a strong and honest relationship, long-term customers are generally accepted to be more profitable. They are less expensive to maintain than recruiting new customers. Returning customers tend to purchase additional products or services and their services and purchases tend to be more regular and reliable. Additionally, returning customers often serve as an advocate for your company in the realm of social media, or by word-of-mouth.

Revenue is another critical aspect of identifying Most Important Customers. Customers who bring revenue in all year round, rather than during seasonal periods where lots of clients are seeking the same goods and services are very valuable. Their regular purchases are often the revenue that helps sustain your business all year. While these customers may or may not be the biggest spending account with your company, their loyalty and consistency are worthwhile and valuable.

Customers who make Referrals are customers worth giving the VIP treatment. These individuals and businesses are actually doing some of your marketing job for you. They are saving you time and money, but they are also offering some thing you cannot add, they are offering personal testimony to the quality of your products and services. Social media has created an entire industry around ‘liking’ goods and services and considering that Facebook has 1.06 billion active users, who receive a steady stream of ‘likes’ having your company in among the blue hands is critical. Customers willing to ‘like’ you or to promote your goods and services are golden.

Casey has been releasing a weekly video in which he tackles relevant issues in the business world. Click here to sign up to receive the Mobile Minute today and learn more about the 3 R’s of Most Important Customers identification today!

Mobile Minute Sign Up

http://qittle.com/blog/2013/04/24/the-three-rs-of-identifying-your-most-important-customers/feed/ 0
QR Codes: A Golden Goose, or a Bad Egg? http://qittle.com/blog/2013/04/23/qr-codes-a-golden-goose-or-a-bad-egg/ http://qittle.com/blog/2013/04/23/qr-codes-a-golden-goose-or-a-bad-egg/#comments Tue, 23 Apr 2013 13:46:23 +0000 deanna http://qittle.com/?p=7867 Continue reading ]]> McDonald'../wp-content/uploads/2013/04/McDonalds-QR-code-225x300.jpgIn the United States today 53% of Americans currently own a smartphone, and a full 85% own a cell phone. (Pew Internet Research and American Life). When one considers these percentages compared to just three years ago in 2010, when the iPhone claimed just 4% of mobile phone ownership or just six years ago when the first smartphones were introduced to the American market, this growth is astronomical. (Wikipedia).

With this incredible and sometimes mind-blowing growth and development in the mobile realm, it is easy for companies to be lured into marketing ideas or techniques that appear to be technically sophisticated and on the cutting edge of the marketing world. QR Codes, in particular, have gotten a lot of attention lately, and as a result, are becoming more widely used within the marketing world.

Because QR Codes are generally a small rectangle, and unlike anything most consumers had ever seen prior to the last few years, they can be a confusing, and seemingly very technologically advanced form of advertisement, which many in the business world see to be the wave of the future. As a result many companies invest in QR Coding in lieu of other forms of mobile marketing. However, marketing experts are finding that QR Codes are not always the most effective method through which to reach customers.

First and foremost, QR Codes require a smartphone, and while ownership is growing, it is still only around 50% of the general population. Investing heavily in QR Codes is an investment in only half of all customers, which is never a very good plan.

Secondly, many smartphone owners do not know how to scan a QR Code, or know that they must actually download a QR Code app to their phone in order to access the information in said code. None of the platforms currently on the market have an app specifically for their platform. The apps in the app store are rated according to use, making selecting a good QR Code app quite difficult.

Those that do have the proper app, and know how to scan the code (it can be tricky, the phone must be held steady to read properly) must also have a sufficient data connection to download the information contained in the code. Poor placement of the codes by many companies make this particularly challenging, for example on the side of a bus, in a subway station, mall or on a billboard.

Some companies turn to the QR Code to accomplish marketing that is done more effectively and less expensively through SMS text messaging. Others simply lead to a mobile webpage, which helps inform the customers, but is not necessarily simplifying the experience.

Gizmodo, in a December 2012 piece also pointed out a little known security issue with QR Codes. It has been found that in some cases altered QR Codes can transmit malicious code which can be used to hack an individual’s cell phone text and their accounts.

In an increasingly mobile and technological world companies are, in an effort to remain on the cutting edge, forever searching for the next best thing with which to reach customers. In the case of QR Codes, looks can be deceiving. What looks just like a golden goose, just may be a rotten egg.

Here at Qittle, it is our job to help you see the difference. When appropriate and helpful, QR Codes can be effective and useful, but they cannot be used to create the appearance of technically savvy when there is neither a need nor a practical purpose for such technology.

Click here to sign up for Casey’s Mobile Minute each week and see for yourself today!

Mobile Minute Sign Up

http://qittle.com/blog/2013/04/23/qr-codes-a-golden-goose-or-a-bad-egg/feed/ 0
The Mobile Minute – Business Mobile Website http://qittle.com/blog/2013/04/22/the-mobile-minute-business-mobile-website/ http://qittle.com/blog/2013/04/22/the-mobile-minute-business-mobile-website/#comments Mon, 22 Apr 2013 14:26:23 +0000 Casey http://qittle.com/?p=7858 Continue reading ]]>

Imagine if 50% of the people who came into contact with your business today wanted to do business with you, would you do everything you can to meet more of those kinds of people?

There are people like that, they are your mobile website visitors and according to Google with in 1 hour 50% of them will visit, call or buy from you! This week’s Mobile Minute is about your Business Mobile website.

If we can be of assistance helping to create a great Mobile website experience for your mobile web visitors please feel free to reach out to us at 866.761.7442 or email me at Casey@Qittle.com

I hope you have a fabulous week!


Casey McConnell

P.S – Want to get the Mobile Minute every Monday? Click here to sign up

Mobile Minute Sign Up

http://qittle.com/blog/2013/04/22/the-mobile-minute-business-mobile-website/feed/ 0
An Open Letter to the Small Businesses of America http://qittle.com/blog/2013/04/17/an-open-letter-to-the-small-businesses-of-america/ http://qittle.com/blog/2013/04/17/an-open-letter-to-the-small-businesses-of-america/#comments Wed, 17 Apr 2013 22:52:11 +0000 deanna http://qittle.com/?p=7851 Continue reading ]]> Josh with Bono'../wp-content/uploads/2013/04/Josh-with-Bonos.jpg

Josh with Bono’s Bar B-Q

Last week Casey and I began a collaborative project with a select number of Value Innovation team members to learn more about the specific needs of Qittle clients. Casey posted a blog entry about it early last week expressing our excitement and enthusiasm for the project.

While we have barely scratched the surface of this project, the clients we have spoken to have already offered incredible insights and thought provoking conversation. In the weeks to come I am sure that we will have even more to discuss in regards to these conversations.

However, something that struck me last week as I mulled over some of our discussions was the remarkable number of small businesses in America. In fact, according to the United States Census 75% of American businesses have no payroll. Most Americans are surprisingly ignorant of this huge portion of the population because although 3/4ths of all businesses in the country are run by self-employed individuals these businesses account for only 3.4% of all business receipts. The Census did not record what percentage of Americans depend explicitly on their own business, or how many individuals supplement their household income with small businesses on the side.

Key on the minds of small business owners in America is the question, “How do I grow my business?” And generally the response from those in the marketing world is “Through advertising.”

Oftentimes, with this initial question small businesses owners and marketing experts separate. It is not because these two groups want vastly different things. In fact, they both want exactly the same thing. The separation stems from a lack of understanding.

Small business owners are often limited by their resources and they sometimes see marketing techniques as ineffective and a waste of time and money. They (typically) have tried a variety of marketing techniques such as radio ads, mailers and coupons. In many cases these businessmen and women are tired, frustrated and unsure of how to reach their goals. Even more discouraging, is that some of them feel that marketing is a businesses in and of itself, not created to benefit the business, but rather for their own profit.

Here at Qittle, we are small business. Casey, his sisters and his brother, the backbone of Qittle, grew up watching their parents run a small business in Greeley, Colorado. I grew up watching my parents run 2 businesses from our kitchen table in Flagstaff, Arizona. I heard the budget conversations that carried long into the night from my bed when I ought to have been sleeping.

When Casey recently met me for a cup of coffee, he explained his vision for Qittle, “It’s about relationships. Building relationships that benefit both parties.”

It’s not expensive. It doesn’t have to be complicated. We want to help you reach your customers with the service or product you provide. We want you to succeed, grow and reach your goals. We want it because when we look at you, your businesses and your dreams, we see our own reflected right back.

Consider mobile marketing, consider Qittle, because it can work and we can help.

Click here to learn more about the ways mobile marketing is changing the world and get a weekly update from Casey about Qittle, mobile marketing and building business relationships!

Mobile Minute Sign Up

http://qittle.com/blog/2013/04/17/an-open-letter-to-the-small-businesses-of-america/feed/ 0
Mobile Phones and Social Media are Working to Solve Crime http://qittle.com/blog/2013/04/17/mobile-phones-and-social-media-are-working-to-solve-crime/ http://qittle.com/blog/2013/04/17/mobile-phones-and-social-media-are-working-to-solve-crime/#comments Wed, 17 Apr 2013 12:22:55 +0000 deanna http://qittle.com/?p=7846 Continue reading ]]> Police officerDespite citations of texting, Facebooking and social networking while driving being on the rise throughout the country, police officers are taking a page out of the multi-tasking book and putting smartphones and mobile social networking to use for advances within law enforcement.

Across the country innovative crime prevention is being done with smartphone apps and social networking, by enabling citizens to report crime faster, file police reports and assist police work by looking out for suspect on the run or stolen vehicles.

In Syracuse, New York in the fall of 2012, the police department put online a mobile app from Coplogic that allows citizens to report and file a police report for a non-violent, or past crimes online. Copies of the report are emailed back to the filer the following day after the appropriate police departments file and follow-up on the reported crime. Within mere months of implementation of this app the effects of this more efficient system were apparent. Official, and approved police reports actually dropped in the city to 167 approved reports from 499 previously.

Within police departments themselves this same technology is allowing policemen and women to run background checks more quickly, inform citizens about traffic, accidents, road closures and to Tweet Amber Alerts, car theft and fugitives on the loose.

In Santa Cruz, California, where traffic can last for hours, graduate students from UC Santa Cruz launched an app in conjunction with the Santa Cruz Police Department that pushes out alerts concerning traffic or road alerts. Users can select email, text or in-app updates concerning traffic along with crime maps, police news, videos and pictures.

Seattle, Washington’s Police Department has turned to Twitter and Facebook for community outreach. According to State Tech Magazine, Twitter appeals to many in the law enforcement community in that it offers quick and concise information to the public.  This information allows breaking news to reach concerned citizens enabling them to assist law enforcement in recovering stolen vehicles, finding missing persons and incarcerating criminals on the loose. The Seattle Police has also found that in addition to the general public following breaking news from the police department, the local news stations also follow these accounts closely to ensure they are reporting accurate and pertinent information. Over 25,839 users have subscribed to the Seattle Police Department as of January 7th, 2013.

Facebook has also helped the Seattle Police Department to inform citizens about education and community events which strengthen and re-enforce positive attributes within society. Informational videos and meetings about domestic violence, drug use and their effects and other community information offered through the police department has shown an uptick in attendance and community interest due to Facebook publicity and information.

The incredible technology provided by mobile devices and smartphones are increasing the abilities of law enforcement to keep citizens safe and to improve the quality of their lives.

Learn more about the power of mobile phone and smartphone technology with Qittle! Click here to receive Casey’s Mobile Minute, a weekly publication in which Casey outlines key aspects of mobility in the fast-paced business world of today.

Mobile Minute Sign Up

http://qittle.com/blog/2013/04/17/mobile-phones-and-social-media-are-working-to-solve-crime/feed/ 0
The Mobile Minute – Facebook Pages for Business http://qittle.com/blog/2013/04/15/the-mobile-minute-facebook-pages-for-business/ http://qittle.com/blog/2013/04/15/the-mobile-minute-facebook-pages-for-business/#comments Mon, 15 Apr 2013 15:33:07 +0000 Casey http://qittle.com/?p=7834 Continue reading ]]>

3 Tips to get more Facebook Likes on your Business Page

With over 1 Billion active users on Facebook and 600 Million of those users accessing Facebook on their mobile phones it’s very important to have a Facebook presence for your business. Here are 3 tips to get more Likes

1. Add a Facebook Like Button on your website.

Facebook Like
Web visitors to your website can easily “Like” your Facebook Page right on your website. Facebook makes it really easy to download the code to add a Facebook like box on your website. Click here to download the code on Facebook. Have your web developer add the code to your website.

2. Launch a Facebook “Like Ad” campaign

Facebook Like Ad
Target Friends of your existing Fans with a cost per click ad campaign to get more Fans. In your Fans newsfeed these ads will appear and non Fans will see your ad and potentially become a Fan as well.

3. Create more Engagement

Facebook Engagement
When Fans of your page Like or Comment on your posts, that activity then shows up in their newsfeed making your posts more viral and potentially show up in front of people who are not Fans… yet. Figure out what your audience wants to hear or see and do more of that.

I personally know it can be challenging for a Business to get engagement on their Facebook page but the key is to keep trying to figure out what works because Facebook is too big to ignore.

If we can be of help please let us know. I hope you have a great week!



http://qittle.com/blog/2013/04/15/the-mobile-minute-facebook-pages-for-business/feed/ 0
The Future of Smartphone Mobile Shopping http://qittle.com/blog/2013/04/10/the-future-of-smartphone-mobile-shopping/ http://qittle.com/blog/2013/04/10/the-future-of-smartphone-mobile-shopping/#comments Wed, 10 Apr 2013 19:18:31 +0000 deanna http://qittle.com/?p=7822 Continue reading ]]> The Beckman kidsIn an attempt to predict the habits of future consumers Piper Jaffray, a national bank and investment company, released a report titled, Taking Stock with Teens in which shopping trends of teens were examined over the course of the last year.

Every aspect of teen spending habits were examined from cosmetics, to electronics, to outings. Clothing proved to take the largest chunk of teenage dollars. Twenty-one percent of disposable income went to clothes, followed by 18% going to food. Personal Care and shoes were third and fourth with 10% and 9% respectively. Car and electronics tied at 8% for fifth.

In regards to shopping trends, 78% of teenage girls and 75% of boy shoppers preferred an in-store experience. However, Amazon.com still ranked number 1 among top websites within teenage demographics. In the spring of 2012, Amazon held 13% of the teenage population, with eBay in second place a full 6% behind.

Piper Jaffrey found that 91% of teens planned to purchase a smartphone for their next phone. Apple products are winning among teens. There has been an eight percent increase in iPhone ownership since last fall, attributed primarily to the release of the iPhone 5. Sixty-two percent of teens plan to make the iPhone their next phone compared to 23% planning on Android smartphones, up just 1% over last year. The Apple tablets are also popular among teens. Sixty-eight percent of the tablet owners within this demographic have an iPad, down slightly over last year’s number of 72%.

The smartphone buying trends and intentions of the teen-age shoppers offer an interesting juxtaposition to their current in-store shopping trends. As these new smartphones enter the market, the effect on mobile shopping via smartphone vs. in-store shopping will be interesting to examine.

Currently within all smartphone owner statistics, it is recognized that 55% of all searches result in some kind of action, generally a store visit, a phone call or an online purchase. Seventeen percent of the time this action is a purchase. Forty-five percent of smartphone shoppers use their smartphones to assist in decision-making about products through research online, price comparison and social media advice.

A close examination of the top websites for teens behind Amazon and eBay, sites such as Nike, Forever 21, American Eagle and Victoria Secret reveal that clothing shopping online is a high priority as well. While these teens may currently prefer to shop in-store with friends or as an outing, they are at least looking at product online. In-store shopping within this demographic may also be attributed to being a social interaction rather than a strictly commercial interaction.

As these shoppers mature and inherit or purchase their own smartphones, it is likely that their habits will transform toward mobile device shopping and away from in-store shopping – or at least some combination of both.

If the trends of tomorrow’s market are correct, almost 100% of cell phone owners will be shopping, texting, researching and asking advice via smartphone. Follow the future of your company into the mobile world, develop an app, build your mobile website and begin a mobile marketing campaign today!

Click here to learn more interesting tidbits about mobile marketing, consumer trends and subscribe to Casey’s Mobile Minute!

http://qittle.com/blog/2013/04/10/the-future-of-smartphone-mobile-shopping/feed/ 0
Rise and shine – Athlete and running ultimate motivation http://qittle.com/blog/2013/04/09/rise-and-shine-athlete-and-running-ultimate-motivation/ http://qittle.com/blog/2013/04/09/rise-and-shine-athlete-and-running-ultimate-motivation/#comments Tue, 09 Apr 2013 17:13:39 +0000 Casey http://qittle.com/?p=7819

http://qittle.com/blog/2013/04/09/rise-and-shine-athlete-and-running-ultimate-motivation/feed/ 0
The Mobile Minute – Google Places http://qittle.com/blog/2013/04/08/the-mobile-minute-google-places/ http://qittle.com/blog/2013/04/08/the-mobile-minute-google-places/#comments Mon, 08 Apr 2013 15:24:02 +0000 Casey http://qittle.com/?p=7811 Continue reading ]]>

Google Places is an essential tool for businesses and consumers alike, and one more essential in every business’ mobile marketing strategy as well.

The Google Research Project found the following:

  • 56% of mobile searches result in a phone call to that business within an hour.
  • 54% of mobile searches land a sale within the hour.
  • 51% of the time people will go to a store within an hour of searching for the business on their mobile device.

These numbers, when taken into consideration with smartphone ownership in the country, which is hovering at more than 50% as well, represent a sizable portion of the American economy.

First and foremost, while this may seem basic, it must be stated; your company needs a Google Place Account.  Google Place is a free form of advertising. It allows you, the business owner, to input information about your company, contact information, hours of operation, services, reviews and pictures for FREE.

Click here to go set up your FREE business listing at Google Places

If we can be of help please let us know. I hope you have a great week ahead!



http://qittle.com/blog/2013/04/08/the-mobile-minute-google-places/feed/ 0
Smartphones Revolutionize Religion http://qittle.com/blog/2013/04/07/smartphones-revolutionize-religion/ http://qittle.com/blog/2013/04/07/smartphones-revolutionize-religion/#comments Sun, 07 Apr 2013 20:31:25 +0000 deanna http://qittle.com/?p=7807 Continue reading ]]> crossIn the Qittle blog we have long followed the progression and adaptation of mobile platforms for business and marketing. However, the smartphone and tablets are integrating into an essential aspect of everyday life. For many people there is nothing more significant to everyday life than religion. In this special Sunday edition of Qittle, we would like to take a look at the ways smartphones are integrating into the practice of Faith and facilitating prayer, religious observation and the role of technology in our relationship with God today.

The Mormon church has perhaps embraced the presence of smartphones and tablet in their religious services best. Rather than banning the devices, the church has created at least ten mobile apps for their members to use during service. From church music to scripture, quizzes and genealogy, the LDS church has embraced
this technology to further engage their church members in their faith and system of beliefs.

At a recent LDS funeral service I attended, the program even included a QR code leading grieving friends and family to a slideshow presentation of the deceased.

It isn’t just the Latter Day Saints, religions throughout the world in the last year have turned to the smartphone to bring Faith into everyday life. In my research most religions are using the smartphone as a supplement to their religious services. Very few organized religions have gone as far as the LDS church in adapting the smartphone for use inside services. However, the apps created to serve these religious people are performing a much needed, and apparently popular function.

For example, last March the Quran was approved through a new fatwa to be read on mobile phones, allowing Muslims, the world over, access to the Quran through their phone. The Islamic Compass is another app for Muslims. This app offers Qibla direction via GPS, alarms and audio recitals.

The Bible has also been available for purchase in the App Store is currently ranked 60th in the app store. Likewise Christians or other religious people can receive Tweets of Bible verse and Facebook updates of religious songs, verses or audio recitals on their Facebook page.

Catholics and Anglicans used the Lent-Observation Tracker app this lent which offered daily inspiration throughout the forty days of Lent. Catholics wanting a really good Confession can track their sins and their last Confession on the Confession app. There are also Rosary Apps, Meditations and updates from the Vatican available via smartphone.

Jewish families planning a Bar or Bat Mitvah can download the Mitvah Project and chart their planning and preparation for this big day. In addition to planning tools, this app also has preparation aspects as well, in order to ensure those making their Mitvah are completely ready spiritually as well as logistically.

Buddhists can access meditative music on the Buddha Machine app, while Hindus can track their religious calendar on a special Hindu Calendar app. This particular app not only reminds Hindus of fasting days and feast day, but allows them to input their own information into the calendar, making it a universal calendar as well.

Smartphones and tablets are more than just a tool for improving your company’s business. They can also be used for improving your life and deepening your spirituality.

Here at Qittle, we are embracing all of the wonders the smartphone has brought into our lives, one app at a time. Click here to get Casey’s Mobile Minute every week and learn more about all of the wonders of mobile phones!

http://qittle.com/blog/2013/04/07/smartphones-revolutionize-religion/feed/ 0
Smartphones and The Death of the PC http://qittle.com/blog/2013/04/07/smartphones-and-the-death-of-the-pc/ http://qittle.com/blog/2013/04/07/smartphones-and-the-death-of-the-pc/#comments Sun, 07 Apr 2013 19:02:51 +0000 deanna http://qittle.com/?p=7803 Continue reading ]]> pcIn a recent report released by Gartner, a leading technology research and advisory company cited in the Mobile Marketer on April 5, 2013 projects that in 2014 mobile smartphone and tablet sales will continue to grow, while PC sales will begin to diminish. In 2013 alone PC sales are projected to fall 7.6%.

Gartner found that the number of smartphones shipped worldwide would reach 1 billion this year alone. This increase can be attributed to increasing affordability, and utility.  In 2012, 675 million smartphones shipped throughout the world, demonstrating the near exponential growth of the smartphone in the six years since its introduction to the market. If projected growth proves true, close to 2 billion smartphones will ship in 2014 and over 2 billion will ship in 2017.

Tablets sales are also growing. Gartner also projects that 197 million tablets will ship this year, a 69.8% increase in shipments over last year. Two hundred sixty-six million tablets are projected to ship in 2014, in 2017 that number is expected to be in the 400 million range.

This incredible growth within the mobile device market and the increasing capability of these devices is rending the PC market, if not obsolete, at least to the background of computing needs. Analysts predict that many within private and the business sectors will increasingly be able to do their work from a tablet or phone.

Gartner research VP, Carolina Milanesi is quoted in the Mobile Marketer, “While there will be some individuals who retain both a personal PC and a tablet, especially those who use either or both for work and play, most will be satisfied with the experience they get from a tablet as their main computing device.”

Examining these statistics in light of my own family’s computing needs and practical applications, reaffirms the role of mobility in American life today in virtually every aspect, but especially technology. Of all of our computing devices in our home, the PC, although a good machine, is the least used and the last for upgrade on the household list. As it still serves the necessary functions and is most expensive to replace, and perhaps most importantly – is stuck at home.

This report from Gartner underlines the necessity of a mobile marketing engagement strategy for companies in my mind. Within the next five years the likelihood of every home in America having the most updated PC as a central aspect of the home is diminishing. Total dependence on email communication with your customers will be a faulty marketing strategy. Some customers may not even have a PC attached to a printer for coupons to print. Instead they will count on coupons read from their phones and text message and mobile phone compatible emails with which to access discounts and savings.

Connecting with customers via mobile smartphone will not longer be an added bonus to existing marketing plans, but the central aspect of any and all marketing plans.

Learn more about adapting your marketing strategies for the changing technological environment. Click here to receive Casey’s Mobile Minute and start learning about the ways mobile marketing will transform your business!

Mobile Minute Sign Up

http://qittle.com/blog/2013/04/07/smartphones-and-the-death-of-the-pc/feed/ 0
Cheyenne WY Email & Mobile Marketing Workshop http://qittle.com/blog/2013/04/06/cheyenne-wy-email-mobile-marketing-workshop-2/ http://qittle.com/blog/2013/04/06/cheyenne-wy-email-mobile-marketing-workshop-2/#comments Sat, 06 Apr 2013 15:04:42 +0000 Casey http://qittle.com/?p=7798 200493466-001Join us on April 30th in Cheyenne WY for a 2 hour workshop about Email & Mobile marketing.

Click here to learn more and to register

http://qittle.com/blog/2013/04/06/cheyenne-wy-email-mobile-marketing-workshop-2/feed/ 0