Cell phones today are more than a communication device. They have become an extension of ourselves. Practically every American has their cell phone with them all of the time. In fact, a study performed by Ericsson ConsumerLab, it was found that 35% of smartphone users reported using their phone before even getting out of bed in the morning.
Because our phones are an extension of our identity, we personalize them. We have specialized ringtones specific to friends and family, voice recordings, and cell phone cases in a multitude of colors and designs reflecting the image of ourselves we would like to portray. Inside are pictures of loved ones, personal information, calendars, games, phone numbers, emails and – pieces of you. Part of our deep attachment to cell phones is simply due to the convenience of the technology, but there is a cultural aspect of our attachment as well. As Americans we value individualism, our cell phones belong to us. They are personal and individualistic. It comes as no surprise then to learn that Americans like their advertising to be personalized as well. SMS marketing, due to its inherently personal nature, is the ideal form of marketing for individualistic Americans.
SMS text is the most personal form of advertising in the world today. More personal than a home phone or email address, messages sent via text message go directly to individuals. Radio, magazine and television ads try to reach a broad audience, and because of this broad range, they are largely ignored. Paper coupons are perceived to be trash, and in turn are not redeemed at a high rate. Cell phone coupons are useful, convenient and easy to use. These coupon codes and discounts are redeemed at rates from 5-20%, considerably higher than their paper coupon counterparts. Due to the highly personal nature of the cell phone, advertising directly to a person’s cell phone is highly effective, but requires respect and discretion to be most effective. Customers choose which companies can access them via cell phone by opting-in to SMS marketing campaigns. By doing so, consumers agree to receive messages from the companies they love, or those they want to learn more about. Of course the same power that allows customers to opt-in, also allows them to opt-out as well, if they should ever decide they no longer wanted to receive those messages.
This connection between customers and companies is a highly beneficial relationship for both consumer and company on a practical level. Companies are able to directly target customers with coupon codes and information at considerably less cost than traditional forms of advertising. Customers are given coupons in the most efficient and effective way. Many customers love the ease and convenience of SMS marketing. They welcome the messages and save a considerable amount of money with them. Many customers are too busy to clip coupons or to download emailed messages, the convenience of SMS messages allows them to save money and encourages them to visit businesses that use SMS.
The personal nature of SMS messages connects customers emotionally to the companies from which they receive these texts, encouraging loyalty to these companies. Customers feel the messages reflect an investment in their personal wellbeing. In return customers are more invested in the success and wellbeing of the company. Through repeated exposure to the messages sent by companies to their cell phones, customers become comfortable with the company and in turn look for this brand when shopping. Branding is the most important aspect and the primary object of every successful marketing campaign.
To learn more about the personal nature of SMS messaging, click here. Qittle, a mobile marketing software company, is ready to discuss branding, loyalty and all of the benefits of mobile texts. Start building a better relationship with your customers today and see the power of SMS message marketing! Click here today to get your first month of service completely FREE of charge.