In creating an effective mobile marketing campaign, a business will devise a detailed marketing plan, including desired target audience, overall message and media strategy.  Where text messaging is used as the mobile component, a company will work with a service provider such as Qittle™ to supply the short code and keywords for the campaign.  A short code is a set of numbers, shorter than a regular telephone number, which is used to address SMS and MMS messages.  A keyword is a short word that a business chooses to use in conjunction with the short code.  The business will display this keyword within advertising, asking people to text in the keyword to the short code in order to receive discounts, text coupons or other information directly from the company.  The recipient may text "STOP" to the short code at any time in order to stop receiving texts.

As an example, a pizza restaurant promoting a new location might place an ad in newspapers stating, "PizzaCo new location!  To receive complimentary products with every purchase of pizza, text PIZZA to 26469.  Message and data rates may apply."  The person texting in would receive a response such as the following, "[BREAD] Thx!  Show text this week at new PizzaCo 123 Main St. for complimentary bread stix w/ pizza.  www.pizzaco.com.  555.1212.  Quit? Reply STOP."

Even after the newspaper and other ads have run their course, the business will still have a database of customers with which they can communicate directly.  For example, the following week, PizzaCo may send a message to their database stating, "Visit new PizzaCo this week and show text to receive complimentary softdrink.  Quit?  Reply STOP."  A good strategy here might be to send the message just before lunch time.    

In creating a mobile marketing campaign, it's essential that business are aware of and follow the mobile marketing best practices and guidelines which can be found at www.mmaglobal.com.

Qittle has helped many businesses move into the mobile realm or enhance their mobile marketing campaigns with the use of text messaging.  Call Qittle for more information 1.866.606.7151.

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Mobile Marketing Company	Mobile Email Marketing	Phone Messaging	Sending SMS
Mobile Marketing Event	Marketing Mobile	Mobile Promotional Marketing	SMS
Mobile Marketing Media	Message	Send a Text Message	SMS Marketing
Mobile Marketing SMS	Messaging	Send SMS	SMS Messages
Mobile Marketing Solutions	Messaging Software	Send SMS Messages	SMS Messaging
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Mobile Media Marketing	Mobile Advertising	How to SMS	SMS Software
Mobile Messages	Mobile Advertising Marketing	How to Send Text Message	SMS Text Messages
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Mobile Phone Marketing	Mobile Coupon	Coupon Code	Text Message Marketing
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Mobile Text Message	Mobile Event Marketing	Cell Phone Coupon	Text Messaging
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Send Text Messages	Mobile Marketing Advertising	Mobile Advertising	Wap and Mobile Web

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