Text Messaging campaigns are efficient because they rely on a piece of technology the customer carries with them virtually all of the time, their mobile phone. Companies used to have to rely upon ad placement, hoping their target audience would happen upon the signs placed along the highways, or hear or see the ads strategically played on the radio or television. Ads sent to the customer’s phone have a 90% viewing rate, whereas traditional mediums such as magazine and newspaper ads have a considerably lower rate of viewing. Customers interested in redeeming coupons or acting on specials offered by companies who rely on traditional forms of advertisement must remember their coupon or the specifics of an offer. For those unfortunate customers who do not have the coupon in their possession or who forget a minor detail explained in a thirty second ad, the special offer is obsolete. For the average, busy American, it is practically impossible to remember the specifics of each sale, ad or commercial they come across. An SMS message with the details of an event, a special sale or a coupon, is stored in the customer’s cell phone to be used at their convenience and at their discretion. Simplifying the method, through which customers receive their coupons and redeem them, encourages customers to use their coupons and frequent the companies who are in tune with their needs and lifestyle.
Text messaging campaigns are the most cost effective advertising method available today. Mobile marketing software companies, such as Qittle offer advertising services for low monthly fees. Upon embarking on a mobile messaging campaign, customers who have opted-in to receive updates, coupons and sale notifications for a specific company, will receive these notices at the times and according to the specifications of the company. For spas and salons, messages sent in the morning to let customers know of cancellations or available time slots allow customers with a last minute dinner meeting with their boss or an important client, a chance to have their hair done beforehand. Restaurants can send out a special on menu items or drinks right before dinner or lunch to let customers know that a discounted option is available. Health clubs or pools can send out messages letting their customers know when summer swim lesson sign-ups are happening or offer a discount to early-bird registrations. Unlike traditional advertising, mobile marketing campaigns do not require long lead times, or large budgets. Because Qittle, or the marketing software company handles the message in-house, including development and distribution, companies can eradicate large marketing budgets almost entirely from their business expenses.
The flexibility offered by SMS campaigns allows companies to adapt with the push and pull of the world around them. Every business owner knows that owning a business has inevitable, unexpected circumstances. Occasionally restaurants face unforeseen circumstances, such as the delivery of the wrong product. SMS messages allow the companies to take a potentially detrimental event and turn it into a positive one by offering a special drink using the unordered product, or a special salad or perhaps even a special entrée. For example, in 2009 when tomatoes faced a ban throughout the food industry due to contamination, many restaurants had signs in their stores informing customers tomatoes were unavailable. Today, with mobile messaging, when faced with contamination of product, mobile messages can let customers know that instead of tomato, the company is offering a complimentary upgrade in their place. SMS gives companies the freedom to think on their feet
Every business, non-profit or organization can benefit from the endless possibilities of a text messaging campaign. Click here to learn more about Qittle, and everything SMS mobile marketing campaigns can do for you and your company