Want to blow out 2009 with a bang? Start planning your holiday promotions now by using mobile marketing.
Mobile communication is immediate, targeted, trackable and cost-efficient. You're sending real-time messages directly to the hands of consumers who've asked to receive them. As reported by a recent article in the New York Times, "...at a time when in-boxes fill with hundreds of never-opened e-mail messages from direct marketers, 97 percent of all SMS marketing messages are opened (83 percent within one hour), according to the latest cell-carrier research". Click here to read the full article. |  |
You are only limited by the extent of your creativity...consider the example below:
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12 Days of Christmas! This could be a campaign whereby for 12 days during December you award a different prize, giveaway, discount or other promotional offer to those in your database of mobile numbers. Create buzz for the campaign in November by placing calls to action on your website, Facebook, Twitter, YouTube and ask consumers to "text TWELVE to 32075 and receive a different present from us each day 1-12 December. Standard text and data rates apply." |
By creating the buzz early, you will then have a database built up in order to remind them in December to include your products/services as part of their holiday plans and gifts. And because it's mobile, these reminders and offers go right into their hands while they are out shopping!
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Let's use the example above with a bar-b-q chain who wants to promote gift certificates and foot traffic over the holiday period...
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One (Partridge in a Pear Tree) |
Complimentary dessert with any order. Remember to get your holiday gift certificates here! |
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Two (Turtledoves) |
Buy 1 get 1 complimentary on any menu item during hours of 2-4 |
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Three (French Hens) |
Discount on bbq chicken breasts |
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Four (Calling Birds) |
Try our new HOT bbq chicken wings! Complimentary sample between hours of 4-6. |
 | Five (Golden Rings) |
Buy 1 order of onion rings, get the next order complimentary. Remember to get your gift certificates for the holidays! |
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Six (Geese a Laying) |
Expectant Mothers! Come in any weekday and receive discount on any order. |
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Seven (Swans a Swimming) |
Bring in your PADI or Lifeguard certificate for discount on bbq salmon dishes |
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Eight (Maids a Milking) |
Buy 5 Gift Certificates and get an order of cheese sticks complimentary. |
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Nine (Ladies Dancing) |
Girls Day Out! Come in with the girls during your shopping spree and receive discount on any group over 4. |
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Ten (Lords a Leaping) |
Guys night! Come watch the game and receive discount off any food order for groups over 4. |
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Eleven (Pipers Piping) |
Plumbers eat for free today! Show your trade registration and get one meal complimentary while supplies last. |
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Twelve (Drummers Drumming) | Buy 10 gift certificates today and get 2 free - great gift for the band! |
